OKLAHOMA CITY--(BUSINESS WIRE)--
Paycom Software, Inc. (“Paycom”) (NYSE: PAYC), was honored with a 2018
Killer Content Award at the 2018 B2B Marketing Exchange, hosted in
Arizona by Demand Gen Report. Paycom won in the annual awards’
category of Influencer Marketing, which recognizes brands that
successfully tapped influential industry leaders to help validate
content campaigns and increase message credibility.
Paycom’s winning campaign gave HR professionals and employers a closer
look at the importance of employee engagement. In collaboration with
Jacob Morgan, renowned futurist and author of the best-selling The
Employee Experience Advantage, the campaign included a pair of
episodes on Paycom’s internationally syndicated podcast, HR Break Room;
a live webinar; and a series of thought-leadership blog articles. As a
result, the company saw across-the-board increases in new business
leads, podcast downloads and blog readership.
“Our marketing and communication department’s creative, innovative and
strategic approach to content creation has helped elevate our brand even
further on a national stage,” said Paycom’s chief marketing officer,
Kathy Oden-Hall. “By engaging Jacob Morgan and other thought leaders, we
are able to bring relevant, topical and timely information to our
growing audience of business leaders and HR professionals.”
Across 14 categories in this year’s competition, the Killer Content
Awards – also known as the Finnys – honored 32 progressive
business-to-business firms for content creation and campaign execution.
About the 2018 B2B Marketing Exchange
Hosted by Demand Gen Report, the 2018 B2B Marketing
Exchange was a multiday educational event focused on improving B2B
marketing and sales strategies and results. The conference was held Feb.
19-21 at the Fairmont Scottsdale Princess in Scottsdale, Arizona.
About Demand Gen Report
Demand
Gen Report is a targeted online publication that uncovers the
strategies and solutions that help companies better align their sales
and marketing organizations, and ultimately, drive growth. A key
component of the publication’s editorial coverage focuses on the sales
and marketing automation tools that enable companies to better measure
and manage their multichannel demand-generation efforts.
About Paycom
As a leader in payroll
and HR technology, Oklahoma City-based Paycom redefines the human
capital management industry by allowing companies to effectively
navigate a rapidly changing business environment. Its cloud-based
software solution is based on a core system of record maintained in
a single database for all human capital management functions, providing
the functionality that businesses need to manage the complete employment
life cycle, from recruitment to retirement. Paycom has the ability to
serve businesses of all sizes and in every industry. As one of the
leading human capital management providers, Paycom serves clients in all
50 states from offices across the country.
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Source: Paycom Software, Inc.